Wednesday, February 4, 2009

Late farewell dos on Wednesdays is a cakewalk for the advertising types

Yesterday Joyoti, a good friend of mines spent her last day in JWT and the usual suspects went out for a farewell dinner. The plan was to leave around 7-7.30 but given Bombay traffic and an added religious festival to the route, it took us more than an hour from our isle in Lower Parel to Bandra. You can't start a conversation about Bombay without complaining about the that we are like the British who always have the weather to talk about. Shibani's upperclass instincts and great taste got us to agree to go to BONOBO (have no clue what it means) and it lived up to it. Low lighting, great ambiance good food and wine. Hmmm...

As the food and drinks went in the warmth in us came thawd the uncomfortable, fused the distant, and glued our bunch together. The details are not relevant and too controversial to reveal, but what what was nice is the learning that despite all our masks, our defenses, and projections, deep down we all are the same. We all seek companionship, we all want to be recognised and approved and included, we all have the same hopes and dreams, and we all want to make it easy for each other.

Advertising is like the never land...nobody ever grows up. We are in it because we love the energy, the action the ideas and we are willing to work for the work itself (obviously there is no money...its been famed to be the NGO of ideas). Its this spirit of the industry that keeps all of us young, all of us going and pulsing..and happy as we drift away to sleep.

Ps. On a different day this post could have turned out differently.

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